Brand Identity and Custom Typography
Wild Leaves Home Market
OBJECTIVE: To brand a boutique home goods and framing store in a competitive market.    

SOLUTION: The brand needed a lot of personality to stand out from local competition. Various logo marks were explored but we felt they were too obvious. A more effective solution was to incorporate the bend and flow of leaves into a custom typography solution. A square monogram serves as social media bug and design element in small applications. 
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