Brand Identity, Packaging, Pattern Design
2021 GD USA Packaging Design Award
OBJECTIVE: To brand a new healthy snack food company with products in multiple categories while conveying a premium value to selective shoppers. Their ingredients are sourced from traditional cultures with a more modern flavor profile.
SOLUTION: The Wandering Lotus brand is based on bringing unique and healthy food options for health-conscious buyers. We developed a floral starburst logo mark to highlight the naturally sourced ingredients. From simple curves and dots, we created a set of custom patterns for the entire lineup that all relate to one another. To further differentiate products we gave each a recognizable color palette. A partial metallic label gives a more premium feel to the elixir jars, while the foil bag features a high-quality matte finish.