Brand Identity and Packaging
Super Fine Yarn Company
OBJECTIVE: We were asked to develop branding and packaging for a yarn company specializing in hand dyed lots and vibrant colors.
SOLUTION: The small batch handmade aspect is a core value of Super Fine's brand that we wanted to showcase. In our research we found inspiration in the twisted skeins of yarn, and developed that in to an S shaped logo mark. We represented the bold colors and unique dyeing process with watercolor paintings. This, combined with hand-drawn patterns, formed the basis of their packaging and print collateral.