Brand Identity and Custom Font
OBJECTIVE: To brand a machining company that manufactures jewelry stamps. Bonus: the client needed to emboss their brand on all finished stamps, so the logo has to work at miniature sizes for the sides of their smallest stamps.
SOLUTION: Working with the client, we learned how stamps work best as very thin lines. This led us to develop a custom type and monogram solution where the outline of each letter stamps cleanly, but gives the impression of extra text weight. Brand colors reflect the precious metals that jewelers stamp the most—gold, silver, pewter, and stainless. Stamp Yours uses the patterns for packing and wrapping their products.
Katie and Jasen at Fizz have been a pleasure to work with. Through out all our meetings, they listened, asked questioned and really tried to get to know our business / ideology to ensure that they created a logo that would be consistent with our vision. We are a picky bunch over here and weren't afraid to go back and forth a few times about design adjustments. They were EXTREMELY helpful, patient and great about the whole process. It was clear that they really cared and wanted to make sure we were pleased with the results-- and they hit a home run! We love it.
–Elie Jammal, Stamp Yours
The stamping process requires extremely thin lines to stamp a clear image. This led us to develop a custom type and monogram solution where the outline of each letter stamps cleanly, but gives the impression of extra text weight. Final files were delivered as monoline machine files for dynamic scaling. Each die is cut using a specific line weight optimized for stamping.