Brand Identity and Custom Font
Redmond Waltz
OBJECTIVE: Redmond Waltz has been a steadfast supplier and service provider of power generators for decades, providing on-demand replacements for the manufacturing sector. They came to us with a brand that had historical ties to their 1946 founding but needed an update.
SOLUTION: Our approach was to honor their history by giving them a more durable and mechanical-inspired brand mark derived from the stator core of an AC generator. We kept the original colors, the serif font style, and the RW monogram from the previous brand but updated it to feel more contemporary and thoughtful. The unique nature of this project inspired us to design a custom font, which borrowed geometry from machinery to create a hard-working feel that still shows precision and care.
Redmond Waltz's specialized tools and unique industrial history inspired us to design a custom font. Rounded rectangles pair with sharp cuts and angled strokes to generate a typeface that feels durable yet precise, like a trusty old wrench. This type formed the basis of the logo, later evolving into a full typeface. 
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