Brand Identity, Packaging
Nine Spoons Soups

2022 AAF Cleveland Silver ADDY: Packaging
2022 AAF Cleveland Silver ADDY: Identity
OPPORTUNITY: After several years of growing their brand in several Midwest states, Nine Spoons knew it was time to change their packaging. With a dedicated local following, Nine Spoons wanted to pull inspiration from their previous brand while appealing to new buyers in new markets. 
THE CHANGE: It was essential to maintain the brand's core assets while finding ways to clarify the branding and packaging to reach new markets. We developed a refreshed logo with more legibility and an adjusted color palette. We moved the packaging to a pouch format and gave a color-coded hierarchy to the product lineup. 
IMPACT: Nine Spoons deployed the new packaging in 2021 to enthusiastic buyers. Retailers were pleased by the new pouches that minimized breakage and maximized product visibility. Nine Spoons was thrilled that the new packaging allowed them to get picked up by retailers and distributors in three new states. 

​​​​​​​When we started the business, it was really important from the very beginning to develop a strong brand and logo. We weighed our options, but once we met Katie and Jasen, there was no question that we had found our team. The combination of their design expertise, creativity, and thoughtful development resulted in a brand that we couldn’t be happier with – they totally nailed it in terms of the aesthetic and feeling we were attempting to convey.

We constantly receive compliments on our brand and packaging – many from those in the industry who see thousands of examples every day. What sets Fizz apart is their commitment to getting to know and really understand the client’s story, needs and goals. Their work is unparalleled, and they are terrific to work with. They are also two of the nicest people you will meet!
–Jen Ferone, Nine Spoons Soups
The logo is inspired by mid century Italian packaging. Bold warm colors give the brand a sense comfort and heritage, while still feeling sophisticated. Different secondary marks were developed to fit specific purposes, such as social media and packaging. The tagline was also updated to better reflect their business values.  
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