Brand Identity and Stationery
Magnolia Management Group
OBJECTIVE: Magnolia is a business management company handling accounting and management for small businesses. They went through a period of internal restructuring and growth and wanted to feel like a more formalized and professional company.
SOLUTION: We wanted to design a mark that was iconic but also felt established. Since Magnolia owns and buys real estate, we took references from typography and classical architecture. We developed a monogram with a slight serif to show refinement and history, which also felt contemporary in its construction.
Magnolia's offices are minimalist and modern with bold accents, so we felt comfortable making the stationery fashionable with copper foil stamping and specialty papers in subdued shades of grey. To maintain minimalism, the graphics we used are very restrained. Simple lines become graphic elements, and two complimentary fonts reflect the same internal structure.