OBJECTIVE: To build business cards for a creative hair stylist on a tight budget.
SOLUTION: As we researched hair stylists, we saw how cheap and impersonal their cards were. We already had our suspicions. But we also knew there was a better way. Talking with Krystal, we discovered that many of her clients and social network are creatives and artists. We were struck with the idea of creating a simple black and white card that could be colored and customized by each client. Instead of a glossy card that blends in and says nothing, we went the opposite direction and selected an unfinished card stock that could be colored, resulting in hundreds of pieces of unique business card art that were distributed in a guerilla marketing style.