Brand Identity and Packaging

OBJECTIVE: Differentiate a new line of craft tools and accessories for a national retailer through naming and brand identity.  
SOLUTION: We felt the initial selection of a limited color palette was very effective in displaying the brand on shelf while following contemporary design trends. We decided to develop the branding in a way that felt clean but minimally present, so not to distract from the products. Bright colors were overlaid as accents onto clear acetate packaging so that each product maintained high visibility inside its package.
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