OBJECTIVE: Rebrand an existing e-commerce development business to elevate their brand experience and better align themselves with their higher-equity target market.
SOLUTION: Gapstow came to us with a growing business that had outgrown its starter logo. In discussion with the owner, we learned that the Gapstow Bridge in Central Park was personally significant to him, but also stood as a good metaphor for making business connections and emphasizing the contrast between natural and manmade. We developed a clean logo and bold text that would be easy to read at any scale. Topographic elements and a confident color palette work as central brand elements to further strengthen the brand and logo.