Brand Identity and Packaging
2018 GD USA, American Graphic Design Awards Winner
OBJECTIVE: Dr. Ducko’s began as an herbal health beverage in Eastern Europe. They had several years of sales as a European herbal health beverage dubiously called Alcohol Killer. Still, they wanted to capture a larger market with a more nuanced approach moving forward. The founder asked us to develop branding and packaging to introduce them into the US market.
SOLUTION: In our research, we found that Dr. Ducko’s recipe derives from a centuries-old tradition of herbal medicine in Europe, which is still popular because of its effectiveness. Honoring that tradition, we developed an ornate brand that invokes the history of herbal beverages and apothecaries. We designed the bottle packaging to reflect that period with Victorian filigree. We then flipped the script using vibrant colors to provide a unique balance of history and modernity.
The product has a refreshing and energizing effect that we sought to embody in the logo itself. This is incorporated into a shield that invokes historical heraldry but also clearly conveys the herbal nature of the products with a burst of radial energy.