Brand Identity and Brand Strategy
Petal Sweet Cleaning
OBJECTIVE: To better position a premier home cleaning company that specializes in higher-earning households and small businesses.
SOLUTION: We were impressed by the unique and personal touches that Petal Sweet puts into each job, including leaving behinds chocolates or freshly cut flowers. This became the foundation of a geometric rose design, that also hinted at the chocolate squares. The logo is very adaptable to additional patterns that are useful for web and social media. An important piece was professional business cards, printed on textured paper to highlight that attention to detail.