Brand Identity and Brand Strategy
Petal Sweet Cleaning
OBJECTIVE: Petal Sweet is a home cleaning company that offers a white glove service to their clients. Unlike other home cleaners, they will use any home cleaning product their client specifies, and they are willing to do any cleaning service the client requests. They wanted a brand that helped establish them as the premier cleaner in the Northeast Ohio area and attract a higher income household. 
SOLUTION: We were impressed by the unique and personal touches that Petal Sweet puts into each job, including leaving behind chocolates or freshly cut flowers. This became the foundation of a geometric rose design that also hinted at the chocolate squares. The logo is readily adaptable to additional patterns that are useful for web and social media. We designed letterpress business cards printed on lightly textured paper to further highlight their attention to detail.
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