OBJECTIVE: Branding, Naming, and Packaging Design.
As a startup, Nine Spoons approached us to develop their brand of fresh frozen soups. They had only just started making test batches and needed everything designed from scratch.
SOLUTION: Generating an entirely new brand is a challenge in the best possible way, so full of opportunity. Starting with research, we learned everything we could from Jen and her father, and discovered an amazing family history that would inspire the name of the brand, the branding, and the packaging.
Jen's grandmother used to prepare a special recipe of Wedding Soup, amended with handmade dumplings, to feed her family of nine children. This wonderful family story became the inspiration for their name and branding approach.
We built their brand from the ground up, developing a rich vocabulary of Italian-inspired shapes, patterns, and colors, and then applied those to carefully designed quart containers for their current lineup of soups.