Brand Identity and Packaging
Cleaf Farms

2021 AAF Cleveland Silver ADDY: Identity
OBJECTIVE: Cleaf Farms approached us with an exciting but complex business concept; they wanted to build an aquaponics farm in an urban warehouse setting and were looking for partners. Aquaponics, as we learned, is based on hydroponics, where plants are grown in a water solution, but the water stream also incorporates fish as a critical part of the nutrient cycle. 

SOLUTION: With such a unique business model, we knew the logo had to help tell the story. We built the logo mark on an underlying geometry of circles that incorporated the fish and leaf into a water droplet, ensuring everything was represented and felt balanced. We sought to make the logo visually explanatory so prospective partners could understand his products and process at a glance. We selected natural colors to enforce the environmental qualities of the brand further and extended that to apparel and packaging. 

​​​​​​​When one is venturing into a new business, it’s always great to find the right help to convey the right message to attract your potential customers. Its one thing to create the business and make the product, but it’s totally another when one has to attract people to try it. As a result, startups such as mine have a challenging time creating the right brand; a message that truly reverberates with our audience.  
That’s why working with Fizz Creative was awesome! They worked with me throughout the design process and diligently kept me in the loop. They really took the time to take my thoughts and feelings into consideration when creating a lasting brand. As a result of our close collaboration, the final product turned out great and was everything I needed and more! The right help! The right message! Thank you!
–Kevin Calhoun, Cleaf Farms
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