Brand Identity and Collateral
Anchor Financial Services
OBJECTIVE: Rebrand a community-based small business lender in a way that appealed to new clients while maintaining a professional look.
SOLUTION: Anchor's main differentiator is that it isn't a traditional bank but rather a community lender, servicing clients in four states from their offices in a small suburb of Toledo. They live in town and make great efforts to patronize and support local businesses. Drawing from that deep focus on community, we developed a logo mark where multiple pieces come together to build a greater whole, and move with direction and purpose.
Fizz really took the time to get to know our business, mission, and values before helping us rebrand our organization. The result was a brand we feel represents us well, and we have continued to incorporate this in ongoing marketing pieces. We involve Fizz in all of our marketing discussions as they always have valuable insight and ideas. Fizz develops a timeline and a budget at the start of every project…they are great at keeping everyone on the same page and making sure that deadlines and budgets are met.
–Julie Jurosic, Anchor Financial Services
Each year we do an annual report for Anchor. For 2018, we incorporated an array of infographics to emphasize their powerful economic impact and commitment to helping in underserved low income communities.