Brand Identity and Packaging
OBJECTIVE: To brand a new entrant into the barbecue sauce market and establish them as an established producer using family heritage recipes.
SOLUTION: We helped develop a name and logo mark that draws reference from their Cleveland roots growing up on east 142nd Street. We emphasized the handmade quality with letterpress-style font compositions on the labels, consisting of different assembled fonts and graphic blocks that are designed to vary with each name and give each a slightly gritty handmade look. Color selection was kept earthy and minimal to establish a core brand offering and evoke some of the colors of barbecue.